As the world’s number one Internet company, Google has produced a large number of well-known and well-known excellent products and services. The problem is that Google, which can quickly become the leader in this field no matter which segment it enters, always abruptly cut this business off. As a former heavy user of Google Reader, Xiao Lei is quite critical of Google in this regard.
Therefore, when Google recently announced that it would close the first party studio of STADIA, Xiao Lei was not surprised. However, at the Google GDC conference more than a year ago, STADIA was very aggressive. There is no game console, only a game controller, but you can play various masterpieces provided by STADIA on mobile phones, computers, tablets, TVs and other devices. This idea sounds extremely subversive.
Breaking conventions and subverting traditions have always been Google’s expertise. But now, STADIA has given up the self-developed game project, which naturally shows this former ambition and has encountered setbacks.
From heavy digging to sudden giving up
It has to be said that when Google officially launched STADIA, the team lineup was not luxurious. The responsible persons included the famous Jade Raymond and Shannon Studstill. The former was the founder of EA’s game studio Motive, the CEO of Ubisoft Toronto, and the producer of the Assassin’s Creed series; the latter was the head of Sony’s Santa Monica studio and the founding producer of the God of War series.
However, since STADIA went online for more than a year, it has not launched many first-party games, let alone a 3A masterpiece that can spark a splash in the game industry. However, as far as game products are concerned, the investment cycle is inherently long. After insisting on it for less than two years, Google will close the first-party studio, obviously losing confidence in self-developed content.
article links：With the arrival of the 5G era, Google surrendered
Reprint indicated source：Spark Global Limited information