Share the truth of price increase of power bank

Share the truth of price increase of power bank

The loss rate of shared bicycles is very high. There are “bicycle cemeteries” everywhere. The loss rate of shared bicycles is very high. There are “bicycle cemeteries” and “visual China” everywhere

However, the new products produced in these two new times have not disappeared, but have been gradually accepted by a wider range of users, forming a basic cognition in people’s minds.

According to the Research Report on the shared power bank industry released by iResearch at the beginning of 2020, the user scale of the shared power bank market will be about 250 million in 2019, and it is expected to reach 290 million in 2020.

It is also mentioned in some reports that the “three electric and one animal” have firmly controlled most of the market, accounting for nearly 90% of the market share.

But an industry source told geek park that this is not comprehensive. “In fact, several low-key enterprises, such as yunchong bar and soudian technology, should have more than 10% market share. Their main scenes are in three or four city lines, as much as Kwai Fu’s early stage, which is ignored by people.

As the market space becomes larger, enterprises can make profits. In the sharing industry, it is a very good target. Meituan also saw the market potential at the beginning of this year and “killed” it back.

 

Since the sharing power bank has run through the logic and started to operate, why did it start to increase its price in the near future?

In fact, the price of the shared power bank has been increased once in 2019, but since the price increase is not very large, most of the price increases from 1 yuan to 2 yuan. The shared power bank belongs to price insensitive products, which is not particularly prominent when it rises to 2 yuan.

But for the enterprise side, because the user habits have been cultivated, operators have a certain bargaining power, and price increase seems to be a proof of their own profitability. By 2020, however, it will be hard for consumers not to notice.

“The earliest shared power bank was to trade losses for growth, and it’s common to subsidize rent-free for the first hour,” a multi-year practitioner told Jiji