Some time ago, the topic about the elderly and the Internet has become a hot search. In real life, due to age, it is difficult to use some intelligent products, causing a lot of inconvenience in life.
Faced with intelligent technology, the elderly can only live in the “2G era”.
The application of smart technology makes modern life more and more convenient. A mobile phone can travel around the world, which is fun for young people, but hard for old people to adapt to. They even face various inconveniences such as payment, medical treatment and travel due to their inability to play with smart phones.
During the epidemic, many elderly people could not travel smoothly due to health code problems. And in daily life, the elderly are also facing all kinds of problems, the TV press the wrong key will not return can only shut down, the living room air conditioning can not find the remote control will not press the touch screen operation can only not open, the microwave oven touch screen too many keys will not be used directly idle… In the end, the elderly can only live in the “2G era”. They can only use physical cards to travel, pay bills, go to supermarkets and pay cash at manual counters, and refuse to turn on household appliances they cannot use.
China is a country with a high degree of population aging. In 2019, the number of people over the age of 60 has reached 249 million. According to relevant forecasts, during the 14th five-year Plan period, the elderly population in China will exceed 300 million, from mild aging to moderate aging. How to let the elderly into the age of intelligence, not being marginalized has become a new topic at this stage.
We will effectively solve the problem of the elderly using intelligent technology
In view of the current situation of difficulties in the use of intelligent technology by the elderly, The General Office of the State Council issued the Implementation Plan for Solving the Difficulties in the Use of intelligent Technology by the elderly. On December 4, the National Development and Reform Commission and the National Health Commission, together with the Ministry of Industry and Information Technology, the Ministry of Transport and the People’s Bank of China and 22 other institutions, held a national teleconference to make arrangements and arrangements for effectively resolving the difficulties faced by the elderly in using smart technology.
The meeting called for quick action, focusing on seven high-frequency matters and service scenarios related to the daily life of the elderly, such as travel, medical treatment, consumption, entertainment and affairs, and implementing the 20 specific measures specified in the Implementation Plan item by item. It is necessary to keep the paper and other traditional service methods that the public, especially the elderly, are familiar with or used to. If the traditional service mode cannot be retained as a whole, a green channel or a special channel for the elderly shall be set up. We will do a good job in providing manual services, so that window services, special telephone lines and guides can better help the elderly. In some places, we will keep the traditional way of doing things.
The participation of home appliance enterprises is indispensable for the elderly to integrate into the intelligent era
In fact, the old household appliances have already appeared in the market, but why “thunder big rain little”? At present, the market is specifically aimed at the elderly products, we can think of is the elderly mobile phone. These phones with big fonts, big buttons and loud sounds are cheap, but they don’t meet the need for intelligence. But after buying a smart phone, the elderly can’t use it because the operation is complicated for them. In terms of home appliances, there are few appliances specially designed for the elderly.
For home appliances for the elderly, China has two national standards, namely GB/ T36944-2018 Guidelines for Design of Home Appliances For the Elderly and GB/T36947-2018 User Interface Design Specification for Home Appliances for the Elderly, which have been implemented.
“Design guidelines” in, because the elderly part of the body function decline, when using home appliances more prone to accidental mechanical injuries, in the design of home appliances for the elderly, the need to pay attention to overheating, kitchen electricity and accidental machinery caused by personal injuries. For example, setting a control switch to prevent accidental start; The vertical storage device with casters should be convenient for users to lock the rotation function of casters. The air conditioner can automatically adjust the temperature by human body induction and other technical means, so as to avoid thinking that the setting temperature is too high or too low and give corresponding warning instructions; The geometry, warning or font size of the graphic symbol on the appliance shall be appropriate to the needs of the elderly.
On the one hand, home appliance manufacturers need to launch suitable home appliance products for the elderly, on the other hand, the elderly also need to gradually adapt to intelligent life, and this requires the participation of multiple parties. Some universities for the elderly have set up courses on smartphone use, allowing seniors to learn how to use smartphones to take photos, pay and so on. In addition, Five Star appliances launched “exclusive service for the elderly” to meet the special needs of the elderly to buy and use home appliances. For elderly customers, jingdong Five Star Appliance offline stores provide three unwritten service requirements: first, recommend electrical products with relatively simple functions and easy operation according to their needs. Second, the service should be as comprehensive and meticulous as possible, including teaching elderly customers how to use common functions of electrical appliances, helping them print electronic invoices, leaving contact numbers, providing door-to-door services and other convenient experiences for the elderly with mobile difficulties; Third, free convenience services and electrical training are provided to encourage elderly customers to try out and experience new home appliances. For example, clothes dryers and ironing machines can provide free drying and ironing clothes, while small household appliances can provide free service of soybean milk grinding and juice making. Jingdong Five Star Appliance store has also set up delicious baking classes, hd home theater blockbuster viewing area, massage experience area and so on.
The income of the elderly is increasing. With the introduction of relevant social security policies, the market demand of elderly home appliances is a cake that cannot be ignored. However, the huge market needs to be paid attention to, transformed and upgraded, among which the elderly themselves, their children, relevant social institutions and home appliance enterprises are indispensable.