A few days ago, the monthly cumulative data released by Zhongyikang showed that in 2020, Hisense TV ranked first in the industry with a score of 20% in volume. So far, Hisense TV’s share has been the top spot in China’s color TV market for 17 consecutive years. In terms of specific categories, laser TV has also become the only positive growth category in the color TV market in 2020.
According to the monthly data of Zhongyikang, Hisense TV has a sales share of 21.06% and a sales share of 22.80%, both ranking first in the industry. In terms of specific size, Hisense TV ranks first in the industry in terms of sales volume and sales share in the 50+, 55+, 65+, 75+, 80+, 100+ and high-end TV markets above 10,000 yuan.
In terms of specific categories, laser TVs are undoubtedly the best-performing TVs in 2020: In the overall weak domestic market, laser TVs have become the only product category that is growing in the color TV market; in overseas markets, Hisense laser TV sales volume and sales The amount increased by 195% and 132% respectively.
As a leader in laser TVs, Hisense’s sales in the laser TV market accounted for 95.71% and sales accounted for 95.12%. At the just-concluded CES 2021, Hisense has launched a full range of full-color laser TVs ranging from 75-100 inches, officially bringing laser TVs into the era of full-color popularization. According to reports, the full-color laser TV is 128% higher than the original color of the two-color laser TV. The highest color gamut standard can reach 107% BT2020, and the color gamut coverage reaches 151% of the DCI-P3 movie color standard, which is nearly 50% higher than that of high-end cinemas.
In 2021, Hisense will launch the industry’s first 144HZ+ XDR European Cup customized TV ULED U7 series, mass-produce 4K120Hz stacked screen customized chips, and launch the latest laser TVs and other high-end innovative products to continue to expand its leading position.
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