“In 2021, as a leader in the laser display industry, Hisense will bring laser TVs into the full-color era!” On the evening of January 11, Beijing time, Hisense Video President Yu Zhitao announced at the CES2021 online conference that Hisense will launch The full range of full-color laser TV products ranging from 75 inches to 100 inches have significantly improved brightness, color gamut and immersive experience. This means that Hisense officially brings full-color laser TV into the era of popularization.
What is the difference between full color laser TV? At the press conference, Liu Xianrong, chief scientist of Hisense Laser Display, introduced that the full-color laser TV product adopts RGB three-primary-color full-color light source architecture, single-encapsulated laser light sources do not interfere with each other, and the color rendering is more pure; the large high-brightness chip makes the screen brightness It reaches 430 nits, surpassing the brightness standard of digital TV.
“From two-color to three-color, we have achieved a 128% improvement in the original color, the highest color gamut standard can reach 107% BT2020, and the color gamut coverage reaches 151% of the DCI-P3 film color standard, which is nearly 50% higher than that of high-end cinema.” Liu Xianrong said that the product experience brought by the standard full-color laser TV has improved significantly.
“For display devices that need to satisfy family immersive viewing, Hisense proposes two basic standards: a sense of presence and a sense of experience.” Liu Xianrong explained: the sense of presence requires a larger screen, specifically, a screen of at least 75 inches, DCI -The P3 color gamut reaches more than 80%, and the brightness needs to be more than 350nit; the sense of experience first requires audiovisual equipment to meet short-distance viewing, and secondly, health and eye protection. In the AIOT era, Hisense Laser TV is also equipped with an AI smart camera, which supports in-depth interactive experiences such as online K song and fitness, and meets the new standard of family social entertainment center experience.
It is understood that since Hisense launched the world’s first 100-inch laser TV in 2014, laser TVs have gone from 2K to 4K, from monochrome to two-color to three-color, from 100 inches to 300 inches and then descending to 75 inches… 6 years after the launch Hisense Laser TV has achieved 5 product iterations, and it is constantly breaking through in terms of size, image quality and form.
And behind this, the potential of laser display is being accelerated. The data shows that the overseas sales of Hisense laser TVs in 2020 increased by 288% year-on-year, and they were sold in 17 countries around the world, including the United States, Mexico, and Australia. In China, laser TVs became the only TV category that achieved positive growth in 2020 and accounted for annual sales. 3 seats in the TOP10 list. At the same time, the participation of mainstream global manufacturers such as Samsung, Sony and LG has also brought new vitality to this new display technology dominated by China. In addition, according to a survey of users who have purchased TVs in the last 3 years by the Consumer Electronics Survey Office of the China Electronics Chamber of Commerce, it is found that laser TV users have the highest proportion of recommendations to others, reaching 70%, far exceeding the industry average of 54%.
Regardless of the market, consumers or manufacturers, the laser TV, which appeared on CES as a brand new TV category five years ago, has moved from a “niche” to a “mass.” Laser display is showing the characteristics of Moore’s Law, and the explosive growth of the market is about to start.
Yu Zhitao said: In the future, Hisense will also launch a sound screen laser TV and commercial laser TV solutions with more than 10,000 lumens, and mass-produce curling screen laser TVs, leading the laser display technology to new heights.