Five years after acquisition, Shandi brand disappeared: merged into western data

Five years after acquisition, Shandi brand disappeared: merged into western data

The acquired brand, no matter how brilliant you have been, can not escape the day of leaving. Now, it’s SanDisk’s turn.

 

On October 21, 2015, western data announced the acquisition of Shandi at a price of US $86.5 per share and a total price of US $19 billion. Since then, western data’s flash memory and solid-state hard disk business has made rapid progress, and the traditional mechanical storage giant has taken the lead in the solid-state storage industry.

 

Founded in 1998 and headquartered in California, the United States (and Western Digital), Sandi is the third largest flash memory manufacturer in the world, with more than 15000 patents.

 

Today, Western Digital and Shandi jointly announced that starting from January 1, 2021, Shandi brand will be renamed as Western Digital GK, and the company’s operating entity and brand name will be changed to “Western Digital GK” and “Western Digital limited liability company”.

 

At present, the flash products of Western Data Co., Ltd. have two brand series of Western data and flash memory, which inevitably leads to cross and confusion.

 

According to Western data, after the brand is unified, customers and consumers can quickly make choices in a more concise and unified product line, which is also conducive to optimizing the company structure and improving the operation efficiency and brand height.