Develop a digital marketing strategy

Spark global limited

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What is a digital marketing strategy?
Simply put, these marketing strategies include action steps for your digital marketing plan. When you develop these strategies, you are trying to achieve marketing goals. The best marketing strategies include carefully selected online marketing channels, including owned media, paid media, and paid media. Do not confuse your marketing strategy plan with a digital marketing campaign, which contains the building blocks of your action plan that you will use to achieve your goals.

Where is your audience?
You know your audience, but do you know where to find them and connect with them? The best marketing strategy is to use analytics to create buyer personas, rather than relying on stereotypes or assumptions. Once you’ve done that, you need to consider all available organic and paid digital marketing channels. At what stage of the sales funnel, what tools will your users use? Answering these questions will help you decide which marketing channels you should use and which audiences you should target at each stage of your strategy.