Apple’s chief financial officer Luca Mestri said that the iPhone 12 series has strong market demand. Among the new customers who purchase iPhone, the iPhone 12 series accounts for 98%. “No random distribution of chargers” not only did not affect iPhone sales, but also attracted many mobile phone manufacturers such as Xiaomi, Samsung, and Meizu to follow suit. The reasons of each family are the same-for environmental protection.
Cancelling the randomly presented chargers will be the general trend of the mobile phone industry.
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More than three months ago, Apple’s official announcement of “delivery of iPhone 12 chargers and earphones” was complained by a large number of consumers, but the sales of iPhone 12 were “rising” amidst the “moments.”
On the 1st and 28th, Apple’s first quarter of fiscal 2021 (October to December) financial report showed that iPhone revenue increased by 17% year-on-year. Apple’s chief financial officer Luca Maestri said that the iPhone 12 series has strong market demand. Among new iPhone customers, the iPhone 12 series accounts for 98%.
“No random distribution of chargers” not only did not affect iPhone sales, but also attracted many mobile phone manufacturers such as Xiaomi, Samsung, and Meizu to follow suit. The reasons of each family are the same-for environmental protection.
However, on January 29, Xiaomi officially released the air-to-air charging technology, providing a new “problem-solving idea.” According to reports, the core of Xiaomi’s air-to-air charging technology lies in space positioning and air-to-air energy transmission, which can realize long-distance charging of a single device within a radius of several meters, and simultaneous charging of multiple devices, even with foreign objects blocking the charging efficiency.
Saying “bye bye” to the charger is only the first step. The era of wireless charging has begun to wave hands to people.
True and false environmental protection?
As the target of the entire mobile phone industry to “follow the trend”, Apple is sometimes not a “good role model.”
As early as May 2020, Tianfeng Securities Apple analyst Ming-Chi Kuo predicted that Apple may cancel the random bundled wired headsets in the sales of the new iPhone in order to drive the bleak AirPods 2 sales.
At the end of October 2020, Lisa Jackson, vice president of Apple’s environment, policy and social initiatives, stated at the iPhone 12 launch event that in the future Apple mobile phones will only be equipped with a USB-C lightning cable, the previous “standard” USB power adapter and earphones Will no longer exist.
In this regard, Apple has its own explanation. Lisa Jackson puts “environmental protection” as the core and gave three reasons.
One, reduce carbon emissions. After removing the power adapter and earphones, the size of the Apple packaging box is reduced, which can save materials. Under the same transportation conditions, it can transport 70% more mobile phones than before. This change will reduce carbon emissions by more than 2 million tons per year, which is equivalent to reducing 450,000 cars on the road.
Second, avoid waste. Due to the rapid update frequency of mobile phones, consumers already have too many duplicate accessories in their hands. According to Apple’s statistics, there are billions of third-party brand chargers, 2 billion Apple chargers, and 700 million Lightning interface headphones worldwide.
Third, improve user experience. The previously shipped USB-A power adapter can only transmit 5W of power, while the USB-C lightning charging cable is compatible with 12W, 30W or even 96W adapters, providing users with a fast charging experience.
The fact that “Apple no longer distributes chargers” quickly caused a chain reaction.
The old rival Samsung immediately tweeted “Standing in line”: “Samsung Galaxy will give you everything you want, such as the most basic charger, the best camera, battery…” The picture is a Samsung quick charge The charger is quite provocative.
But it didn’t take long for this tweet to be deleted by Samsung. At the same time, news came out that Samsung canceled the complimentary Galaxy S21 series chargers and earphones. The reason given by Samsung is to “reduce the accumulation of unused accessories, avoid waste, and leave a better home for the next generation”, which is similar to Apple and makes netizens call “faces”.
The subsequent “follow-up” was Xiaomi, and the reason was also to respond to the call for technology and environmental protection. But unlike Samsung and Apple, Xiaomi puts the “environmental protection” decision in the hands of users-Xiaomi 11 offers two versions with or without a charger, the price is the same, the user chooses.
Immediately after, Meizu also joined this camp. On January 26, the Internet access information of the Ministry of Industry and Information Technology showed that the two mobile phones codenamed M181Q and M191Q of Meizu had passed the 3C certification, and the charger column clearly stated that “not equipped with power adapter sales.” Some sources said that the two new phones are Meizu 18 and Meizu 18 Pro.
It seems that the cancellation of the randomly presented charger will be the general trend of the mobile phone industry.
The outside world cares more about the result than the cause.
In fact, a few years ago, Kindle no longer randomly distributed power adapters on the grounds of “environmental protection”. But the difference is that Kindle uses the traditional USB-A interface, even if the power adapter is not randomly distributed, most users can find a suitable replacement in their homes.
And this batch of new mobile phones that announced that they “no longer have standard chargers” are equipped with USB-C charging cables. “Many users do not have a power adapter that matches this at home, so they need to buy it separately.” Some insiders pointed out.
This is also the core of most consumers’ doubts.
“In the past, Apple’s standard equipment was USB-A power adapter, and the charging cable accumulated at home also used this interface. But now if you want to charge the new machine, you have to buy a new USB-C power adapter. This is a disguised sale of charging. “Is it a battery?” User Lin Yan complained, “And the new charger also needs a packaging box. What kind of environmental protection is this?”
An even more angry netizen said: “Buying a mobile phone without a charging head is like buying a house without a door, and buying a rice cooker without an inner tank.”
In fact, the power adapters of new Mac notebooks after 2016 are compatible with USB-C charging cables. For such users, the impact of this change is not very large. But for the remaining users, if you want to use this USB-C charging cable, you really need to buy a corresponding power adapter.
Currently, Apple’s 20W USB-C power adapter is priced at 149 yuan, Xiaomi GaN 55W Type-C charger is priced at 99 yuan, and 120W is priced at 249 yuan. Many users begin to think that mobile phone manufacturers cancel chargers to earn more More profit.
But for Apple mobile phones, this part of the cost has been subtracted from the product price by the company.
An industry insider pointed out: “iPhone12 uses Qualcomm’s 5G solution, equipped with a more advanced OLED screen, 5nm process A14 chip, the cost is greatly increased.” As usual, price increases are normal operations.
But compared with iPhone11, the price of iPhone12 does not even rise but falls. The iPhone 12 mini and iPhone 11 will be sold at the same price, and the iPhone 12 Pro and iPhone 12 Pro MAX series are at least 200 yuan lower than the 11.
According to statistics from the market research organization IHS Markit, the total cost of iPhone accessories including 5V1A, headphones, packaging, etc. is only 7.25 US dollars (46.8 yuan). Apple subtracted this part of the cost and replaced it with a more expensive USB-C charging cable and better performance, not just trying to make a profit from the power adapter.
As far as Xiaomi is concerned, from the high-profile launch of air-to-air charging, the cancellation of the charger is more like a test and foreshadowing.
On January 29th, Lei Jun showed off the charging technology of Xiaomi in his personal public account, whether it is 80W wireless charging or charging over the air, it will make netizens shine. According to reports, the technology uses a built-in phase interference antenna to locate the mobile phone in space, and transmits millimeter waves to the mobile phone through beamforming.
Although there is a lot of scolding on the Internet, the complaints are returned. The matter of whether to send a charger or not cannot be a key basis for users to make a decision to purchase a mobile phone. In the fiercely competitive and rapidly changing mobile phone industry, performance is the core factor most consumers consider products.
“I definitely look at the system first when I buy a mobile phone.” A fruit fan said, “Once the system is used to it, it is difficult to change it.”
This is also an important reason why the iPhone is selling well all over the world. With the smoothness and technological sense of the iOS system, Apple has harvested a large number of fruit fans. Even if this company becomes the first mobile phone manufacturer to explicitly cancel the charger, it is still loved by consumers.
Apple’s financial report shows that iPhone’s revenue in the past quarter was 65.597 billion US dollars, an increase of 17% year-on-year, and a nearly 150% increase from the previous quarter. Such dazzling performance stems from strong market demand for the iPhone 12 series. Apple said that 98% of new iPhone users will choose the iPhone 12 series. Consumers vote with their feet-curse and curse, without delaying the actual purchase.
Behind Apple’s opening of the prelude to “buy a mobile phone without giving it a charger” is the upcoming complete update iteration of mobile phone accessories.
Before the iPhone 12, the standard chargers for Apple mobile phones were all 5V1A. This charger appeared with the launch of the iPhone 3GS. It is over ten years old and has been dubbed by netizens as “the ancestral five volts and one ampere.” The maximum output power of 5V1A is only 5W. This charging speed was acceptable ten years ago, but it seems pitifully slow now.
“I have used PD fast charging since iPhone8, and the charging speed is very fast.” A fruit fan said, “But my colleagues don’t know that this charger can also be used, they are all using the original’five volts one ampere’ , I am an Amway quick charge charger, but they dare not use it, worrying that non-original chargers will damage the battery.”
This is also the status quo of most Apple users, either don’t know or dare not use it. The iPhone 8 released in 2017 already supports the 7.5W wireless charging standard and the three charging protocols of USB DCP, APPLE 2.4A, and USB PD fast charging, but it still comes standard with a 5V1A charger. Until 2019, iPhone11 pro is equipped with 18W charger and USB-C charging cable. In 2020, the iPhone 12 will only be equipped with a USB-C charging cable.
In June 2020, there was news that Apple would substantially produce 20W chargers and gradually end the production of 5W, 12W, and 18W chargers. Today, only 20W chargers are available on Apple’s official website.
Many users were “forced” to choose fast charging after the original charger was iterated. Once you enjoy the convenience of fast charging, it is difficult for users to tolerate the 5V1A charging speed.
In addition to supporting fast charging, the USB-C charging cable is also more versatile. In addition to the new iPhone, it is also suitable for electronic products such as Mac and iPad. Looking at Xiaomi again, the gallium nitride GaN charger provided by the 11 series not only supports mobile phone charging, but the high-power version can also charge notebook computers. Chargers compatible with multiple platforms and multiple devices are becoming a major development trend in the industry.
Another trend is wireless. At the iPhone 12 conference, Apple also launched the MagSafe charger, priced at 329 yuan, supports 15W wireless charging, and can simultaneously charge iPhone and Apple Watch. Currently in Apple’s official website, the display position of MagSafe related products has been ranked in front of the wireless headset.
But at this point, Xiaomi has taken a step further. The air charging released this time is the first to be implemented on Xiaomi Mi 11. It will not only be applied to wearable devices such as smart watches and bracelets, but also the future living room, including small smart home products such as speakers and desk lamps, can realize wireless power supply design.
I still remember when Apple announced the cancellation of the 3.5mm headphone jack when it launched the iPhone 7 in 2016. On the one hand, netizens criticized Apple for “cannot charge while listening to songs”, and on the other hand, other mobile phone manufacturers quickly followed suit. How similar the current situation is to then.
After canceling the headphone jack, Apple made huge profits by selling TWS headphones, which also greatly promoted the development of the industry. In 2020, Apple’s wearable device revenue exceeds 30 billion U.S. dollars, and TWS headsets play an important role in it.
Now Apple is taking the lead in canceling the complimentary charger, and Xiaomi has released the space charging technology in addition to the 80W wireless charging technology. All trends are pointing to the new blue ocean of wireless charging. Perhaps we can expect that wireless chargers supporting multiple platforms will be born soon.