This may be complicated. To put it simply, apple requires developers to put the issue of “collecting and tracking user data” on the surface and clearly tell users where their data has gone and what it is used for. The reason why they are divided into the above three types is that Apple thinks these three types of users are the easiest to understand and have the greatest impact on user privacy.
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It is used to track your data – we are familiar with it. It will combine the collected user data with the data of other enterprises to make targeted advertising push to users. For example, if you search for “leather shoes” today, the third-party mall app will push you “leather shoes” merchandise ads, which is because the data you search is tracked;
The data associated with you refers to the data associated with the user’s identity through the account and other information on the app. “Data not associated with you” means that the data will be collected but not associated with the user’s identity.
New features of app store
Putting data collection on the surface is a good thing for users. In the past, apple strictly controlled the behavior of APP collecting user data. For example, when an app accesses user data for the first time, it must ask and explain that it can only be called after the user agrees. Even strict enough, if the app uses location information in the background for a long time, the system will remind users at regular intervals to tell them that the app is using location information continuously.
Today, users can learn from the app store what types of data the app might collect before downloading the app.
Apple’s natural goal is to make the app as transparent as possible when collecting user data. Users have the right to know when the app is collecting their own data and why.
This is also the privacy principle Apple considers when developing each function:
1. Data minimization: minimize user data calls to achieve new functions;
2. Make full use of the capacity of the device: the data that can be processed on the device is processed on the device, reducing the cloud call;
3. Transparency and control: if the data of the device must be required, then ensure that the work is transparent. For example, let the user know when and why the mobile phone data is needed;
App store privacy information page (left) and location permission (right) app store privacy information page (left) and location permission (right)
The “app privacy” page on the app store, as well as the description of privacy rights, is obviously to further improve the principle of transparency. Before downloading the app, users can see what data the app may collect and where it will be used. And apple requires all developers, including apple itself, to answer these questions.
Of course, Apple also said it would listen to users and developers and gradually improve the project.
Developers fill in the form themselves, and apple is responsible for the review
Apple gives developers a month to complete the privacy statement. These questions must be filled in at the next update, otherwise the app update will not be submitted. It also shows Apple’s determination to promote this feature in the app store.
For developers, they don’t need to make changes to their app or business model. Apple will provide a list of relevant resources. Developers only need to fill in and check the relevant information truthfully.
The reason why developers are allowed to fill in the data by themselves, rather than by apple, is that Apple thinks that some data calls may not be clearly seen from the system level, and developers obviously know their own apps best.
Apple’s own apps will also answer privacy questions, and Apple’s own apps will answer privacy questions
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