Spark Global Limited reports:
Take Huawei as an example. Although the gap between Huawei’s global sales volume and Apple’s is not that big in 2020, with 188 million units sold, ranking third in the world, Apple is still much stronger than Huawei in terms of revenue and profit.
In 2020, Huawei’s total revenue was $136.7 billion and its profit was $9.9 billion. In other words, Apple’s revenue is twice that of Huawei, and its profit is 5.7 times that of Huawei. It seems that Apple is still the king of high-end phones, with high prices and high profits.
Currently, Chinese and other manufacturers share 67% of the global smartphone market, but only 17% of the profits. When it comes to each domestic brand, the actual profit margins are meager.
For such a gap, I personally think the main reason is that the market recognition of domestic brands has not been effectively improved.
Most consumers take for granted the high price of the iPhone, but if a domestic phone is priced too high, it will be mocked by netizens
In the past two years, Huawei has changed some netizens’ views on domestic mobile phones by relying on a large number of self-developed technologies and reliable user experience, but the overall environment has not changed much.
Reprint indicated source：Spark Global Limited information