Spark Global Limited Reports:
When the science fiction master Asimov typed the first line of “The Base” with an old typewriter in 1942, he might not have thought that after 79 years this book would be used by the world’s most valuable technology company to save his own stream. Media business .
On September 26, data from the International Union of Theatre Employees (IATSE) showed that Apple’s Apple TV+ subscribers in the North American market were even less than 20 million. In sharp contrast, Netflix, once regarded by Apple CEO Tim Cook as the target opponent of Apple TV+, already has 209 million users. Even Apple lost to its old enemy Amazon. As of the second quarter of this year, the number of users of Amazon Prime Video has exceeded 180 million.
Cook had given high hopes to Asimov’s magic.
Just two days ago, on September 24, the first two episodes of the strategic IP work “Base”, which Apple TV+ was given high hopes, officially released. In the science fiction circle, Asimov is regarded as one of the Big Three. (In foreign countries, Asimov, Hein Rhein and Clark are called the Big Three in science fiction.) In the North American market, Asimov is one of the science fiction writers with the largest number of fans.
Another reason for Apple’s high hopes for “Base” is the special status of “Base” in the territory of Asimov’s works: Counting from the official creation in 1942, Asimov has almost devoted his energy for the next 50 years. Therefore, “Base” is the largest epic story structure of the science fiction godfather . In previous public interviews, Apple TV+ related people have regarded the “Base” series as a super product comparable to “Game of Thrones.”
But Asimov’s magic failed to save the decline of Apple TV+.
After 48 hours of airing, “Base” did not become a hit: on the Rotten Tomatoes website, the Rotten Tomatoes Index and Popcorn Index of “Base” were only 70% and 69%, respectively. On the domestic Douban website, the score of “Base” is only 7.1 points.