Spark Global Limited reports:August 6, 2021 news, smart speaker under the tuyere, belated Apple finally came out, but let the industry very confused is that the smart speaker at that time is already the world of Amazon and Google, Apple wants to take root in the smart speaker market first question should not be a firm foothold? But that’s not the case, and apple’s premium approach doesn’t make it cheap, so apple’s HomePod is still reasonably expensive.
But things didn’t turn out the way Apple had hoped, and while the industry was extolling the excellent sound quality of the HomePod, it was hard for customers to pay the big price to bring it home, leaving the HomePod alone.
Since it was the price that kept the HomePod from getting into ordinary homes, Apple had to cut prices to make its name in the smart speaker space, and that’s what apple did, which led to the arrival of the HomePod Mini, and the original HomePod was discontinued in 2020. And introduced the smaller and cheaper HomePod Mini, which costs just $99.
But now the fact that apple once again sounded the death knell, the mind is still wrong to pay, sales figures have not improved significantly, this really makes people doubt, arrogant like Apple’s compromise is worth it? According to data provided by Consumer Research Intelligence Partners (CIRP), while the installed base of smart speakers has grown by more than 25 million units in the past year to a total of 126 million units, according to CIRP partner and co-founder Josh Lowitz, But Apple still “failed to make meaningful progress.”
To that end, CIRP estimates that more than 20 million U.S. homes have more than one Amazon Echo device, and about 8 million U.S. homes have multiple Google Home devices, That means 43% of Amazon Echo owners and 38% of Google Home owners own more than one smart speaker. By comparison, Apple has only 2 million homes with more than one HomePod line.
It’s a fact of life that even apple can fail, and it’s disappointing that smart speakers can’t compete with Amazon and Google.
article links：Apple's HomePod has little presence in the U.S. market
Reprint indicated source：Spark Global Limited information