According to the latest data from market research firm Gartner, after the release of the iPhone 12, Apple sold nearly 80 million mobile phones in the fourth quarter of 2020, regaining the world’s top smartphone sales after five years. This is the first time Apple has surpassed Samsung since 2016 to become the world’s highest-selling smartphone manufacturer.
According to Wall Street reports, Gartner Apple Chief Analyst Annette Zimmerman said that Apple’s 2020Q4 sales increased by 15%, indicating that the company is benefiting from the wave of replacements triggered by millions of potential 5G consumers. Zimmerman believes that this momentum may continue until 2021Q1. As the market recovers, Apple’s sales will also grow, and this momentum will continue.
According to data provided by Gartner, in the fourth quarter of 2020, the top five manufacturers of global smartphone sales are Apple, Samsung, Xiaomi, OPPO, and Huawei in order. Among them, Huawei’s smartphone sales fell 41% in the quarter, ranking behind Xiaomi and OPPO. In addition, OPPO, Xiaomi and vivo are eroding Samsung’s share in the mid-range market, while Apple dominates the high-end market. This has caused Samsung’s mobile phone sales to fall by 12% in the quarter and an astonishing 15% for the entire year.
article links：Apple regains the top smartphone sales after five years
Reprint indicated source：Spark Global Limited information