We know that Apple does not allow iPhone to install apps from third-party channels. If you want to install an app on IOS, you can only install it through Apple’s own app store.
Apple, however, doesn’t think so. In its response as part of the Australian consumer watchdog’s survey of the app store, apple argued that this was not true at all because of the existence of web applications and the Internet.
In a note to the Australian Competition and Consumer Council (ACCC), apple said: “even if users only have IOS based devices, APP distribution is far from limited to Apple App store, because developers have multiple alternative channels to reach the user. The entire network is available to them, and IOS devices have unrestricted and controlled access to it. A common way is for users to buy and consume digital content or services on websites. ”
Apple also believes that they are not monopolies because they have to compete with web-based app stores such as steam, epic game store, pubg, appstream, chrome online store, setapp or Microsoft Store. Apple also said it had Google play, Samsung Galaxy and Amazon app stores as competitors.
Apple’s app store is likely to be the company’s biggest antitrust loophole. The profit of app store is much higher than that of Google play app store. As epic’s fall out with apple in the summer of 2020 shows, apple doesn’t want developers to launch in app purchases outside the app store. From Apple’s point of view, it is unfair that developers can benefit from the app store without paying the price.
It’s worth mentioning that Apple founder Steve Jobs doesn’t want third-party apps on the iPhone at all. After being lobbied by other Apple executives, he backed down and agreed to launch the app store.
It home understands that Apple has adjusted its app store policy appropriately in some aspects. Apple cut its commission from 30% to 15% last year, which applies to most developers with profitable apps.